CHARACTERIZATION OF THE BRAZILIAN EXPORTER SECTOR OF TROPICAL FRUITS
Keywords:
Brazil, externa! trade, tropical fruit, export, market research.Abstract
This work presents a part of the results of an investigation carried out with tropical fruits Brazilian exporter firms. Research aimed to characterize such companies with the purpose to know its structures, its sate, growth and product's promotion strategies, its marketing plans, main importers markets and the problems faced to export, among other factors. Starting from the results, looked for to diagnose which aspects that play against a better exporter performance to sector and to point to some solutions. Little time of performance in the fruit's market, reduced size of the companies, export's concentration to an market only, consignment sale, lack of forecast of safes and of a marketing program, little importance to market studies, marketing and product's support and the faulty government support are some of the factors that hinder the exports of tropical fruits to European Union markets.
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